Will they understand your content, and will the translations change and improve the viewer experience significantly?Īnd, of course, don't just randomly translate your content into different languages.Can your content even be translated for viewers that speak a different native language?.
What is the right strategy for translating YouTube videos?īefore starting to translate your videos, ask yourself a couple of questions. So if you have text on your thumbnail, it will only be in one language.I would recommend not to use text on your thumbnails at all if you want to target different languages with one video, especially if your thumbnails are very visual. If you want different versions of your video with, for example, different audio tracks, you need separate videos.Also, you cannot translate the text on your thumbnails.
And then there's the question: is it worth investing all of this time and money? Since translating subtitles does take quite a bit of time and it's harder to optimize for search.Other disadvantages come with the fact that you can only translate certain aspects of your videos. You can either do it yourself and invest a lot of time, or you can have someone translate the subtitles for you.But this, of course, costs money. What are the disadvantages of translating videos?įirst of all, it’s the time, effort, and money you need to invest in translating your videos. But if you have subtitles for them, the chances that they will stay are higher. If a viewer clicks on your video and doesn't understand it, of course, they will click away. It’s possible to earn more money with your videos because different countries have different CPMs depending on how wealthy the country is.Also, you have the potential for longer playback times. This can lead to a couple of advantages that you're probably not thinking of.For example, you can get higher CPMs. The most obvious is definitely you reach a more global, broader audience.There are way more people who can understand your video if that video has closed captions. There are different, more and less obvious reasons for it. What are the advantages of translating videos?
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